Every day, hosting providers handle WordPress support requests that they never monetize. Customers often request site maintenance, speed fixes, or custom builds, and the default response is frequently a referral to a freelancer or agency.

Customer churn in hosting is not always about pricing. More often, it is driven by technical frustration. When a WordPress site gets hacked, slows down, or suddenly breaks, customers rarely blame the CMS or a plugin. Instead, they blame the hosting provider.